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the campaigns within that portfolio. Instead, you’ll have to set an average daily budget for each individual campaign. And speaking of campaign budgets… Google Ads introduces monthly campaign budgets A number of representatives on our in-house agency team have noticed a subtle but noteworthy change in the Google Ads interface: a choice between setting an average daily campaign budget or a monthly campaign budget.

At the time of this writing, this choice has only rolled out to select Email Marketing List Google Ads accounts. google-my-business-improvements-monthly-campaign-budget In the past, you’ve only had the option to give Google Ads an average daily budget for your campaign—a figure you can calculate by dividing the amount of money you want to spend each month by . (the average number of days in a month). Although Google.



Ads would never go over that total monthly budget, it would occasionally go over your daily budget if a given day provided ample opportunities to drive conversions. By giving account managers the option to choose between an average daily budget and a monthly budget, Google Ads is likely trying to erase the confusion that often arises when advertisers notice the fluctuations in their daily spend. As of now, there’s no indication.