Analyze the target group

Ads manager gives you the ability to create campaigns targeted at selected groups of recipients, which increases the effectiveness of activities. In this tool, you have several formats to choose from e g. photo, video, carousel , so you can test and see which one gives the best results. Content marketing and SEO optimization Content marketing is about reaching your audience with content.

However, this content must be valuable, it should arouse interest. Content marketing consists not only of texts blogs, posts in social media, e mails, e books CH Leads or newsletters , but also photos and infographics and various forms of video live broadcasts, webinars, podcasts. Creating a variety of content attracts attention and increases user engagement. This, in turn, contributes to more website traffic, and thus more sales.





When creating a content strategy, use storytelling , which creates a higher level of communication with the client, which allows you to build trust in the company. Content marketing also affects website positioning , so your actions should be matched to the chosen SEO strategy.  in terms of phrases entered into the search engine, and then create interesting content and weave keywords into it. However, remember to update the information, which is very important for SEO.